A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Loyalty found: Optimizing customer experience to encourage allegiance

Author: Sarah Higbee

Customer loyalty is something all brands covet, as it can be hard to come by. Customers are reporting lower levels of loyalty than in the past – 56 percent of surveyed high income consumers indicated they are less brand loyal now, compared to years prior. If customers are less loyalty-driven, does that mean loyalty programs and efforts becoming obsolete? Quite the opposite! A well-marketed loyalty program can drive both customer retention and new customer acquisition for your brand.

Tags: loyatly, customer loyalty

#PressforProgress: Voices of our female leaders

Author: Epsilon Marketing

International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a strong call-to-action to keep moving forward towards gender parity. The 2018 campaign theme focuses on #PressforProgress to motivate and unite communities to think, act and be gender inclusive. 

Tags: HR, leadership, International Women's Day

Google AMPs up email offerings

Author: Cindy Hamilton

Google recently made a big announcement that has the email community buzzing and could impact the way we interact with our inboxes. It’s called AMP for Email, and it’s a subset of their web version of AMP (Accelerated Mobile Pages), which launched in 2016. AMP for Email offers more actionable and engaging email experiences. It allows subscribers to complete tasks, take action and do things like RSVP to an event, schedule an appointment or fill out a questionnaire, all without leaving their inbox.

Tags: email marketing, email