As the American Association of Advertising Agencies (4A’s) reflects on the past 100 years of advertising, celebrating the people, organizations and ideas that drove the industry forward, I’m proud of Epsilon/Conversant’s strong heritage and our ability to leverage the power of data, technology IP, analytics and creative to deliver outcomes for our clients.
Marketers talk a lot about micro-moments these days. Micro-moments are the individual inflection points within a consumer’s everyday life. When marketers bring data, technology and creative together to message to customers in ‘those moments’ it drives long-term success for brands. With consumers experiencing 150+ micro-moments daily, marketers at the recent NEMOA directXchange conference discussed how data is integral to capitalizing on these opportunities to make meaningful customer connections.
Individual recognition is becoming a big part of marketing, with 44% of marketers currently using this strategy and 38% planning to implement it in the next 12 months. But what exactly does this mean and, more importantly, what does it mean for marketers?