Marketers talk a lot about micro-moments these days. Micro-moments are the individual inflection points within a consumer’s everyday life. When marketers bring data, technology and creative together to message to customers in ‘those moments’ it drives long-term success for brands. With consumers experiencing 150+ micro-moments daily, marketers at the recent NEMOA directXchange conference discussed how data is integral to capitalizing on these opportunities to make meaningful customer connections.
Individual recognition is becoming a big part of marketing, with 44% of marketers currently using this strategy and 38% planning to implement it in the next 12 months. But what exactly does this mean and, more importantly, what does it mean for marketers?
Consumers shopping habits vary. Some love to shop and shop frequently while others want to shop solely online; some seek the deal, some prioritize convenience. Understanding your customers from the onset of your relationship is important to inform your communication strategy, drive that second purchase and overtime create customer loyalty to your brand. Driving that second trip is a challenge that many retailers face.