As retailers start preparing for 2018's holiday season, it’s always a good idea to inform campaign decisions based on what’s happening in the rest of the industry. Epsilon's Q4 2017 email trends and benchmarks report helps; with quarterly aggregated data from over 20 billion emails sent by Epsilon clients in North America, across multiple verticals.
The General Data Protection Regulation (GDPR) will go into enforcement on May 25, 2018. At Epsilon, May 25th is not the end date of compliance efforts, it is simply one marker in our overall compliance work. Data protection in general remains at the forefront of Epsilon’s operations.
Here in Colorado the ski season is winding down and Spring has sprung! Transformation is occurring as the flowers bloom, trees bud and the grass turns green. The Epsilon data team recently met with clients in our annual Client Advisory Forum and the conversations provided insightful tips to inspire data-driven marketing transformation. Consider these client-driven tips to kick off your Spring: