Loyalty programs are an extremely popular way for restaurants to stay connected with their customers and keep them coming back. However, developing a sustainable, successful loyalty program for restaurants is no easy task. In fact, only 30% of restaurants offer some type of loyalty program. And for those that do offer a loyalty program, many restaurants and franchisees have no way of knowing whether their programs are effective in terms of retaining customers and providing value.
Your customers now have even more choices when it comes to dining. With the restaurant industry totaling a net worth of $198.9 billion, not to mention the access to more food options through new restaurant delivery options and easier access to groceries and home food service subscriptions, it’s more important than ever to connect with your guests in the moments that matter.
Throughout 2017, brands across multiple industries excelled by embracing new technologies, designing unique offerings and delivering unforgettable customer experiences. Indeed, Gartner predicts that by 2018, more than 50% of organizations will redirect their investments to customer experience innovations. Proving once again, that if you want to sustain brand loyalty, you need to align your brand promise to delivering relevant and engaging experiences valued by your best customers.