Andrew Schilling-Payne

4 components to personalized customer experiences

Author: Andrew Schilling-Payne

From working with marketers across multiple industries, I often hear, “Well, I know my customer’s preferences in the mobile channel.” But what does this mean for email, social, off-line, etc.?  Marketers need to shift their mindsets from treating customers as if they have ‘separate channel personalities,’ to offering personalized, individual experiences no matter what the channel.