Brad MacDonald

Delivering ‘L’oyalty through the true meaning of a brand experience

Author: Brad MacDonald

Loyalty marketers are acutely focused on how their programs engage consumers to sustain customer loyalty. Marketers must think beyond their loyalty program to the overall brand experience, where the big ‘L’ is established, to achieve optimal success. So what do I mean by the big ‘L’? I define it as the passion, dedication, feelings, emotional connection and trust consumers establish with your brand that motivates them to continue their purchases and move through the customer lifecycle towards lifetime brand loyalty.

Tags: Customer Loyalty, Loyalty, Customer Experience

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