Carl Shea

Adopting an agile mindset for business growth

Author: Carl Shea

Cloud-based solutions, mobile, social and other emerging technologies make this a particularly exciting yet challenging time for the marketing industry. Changes in customer preferences and shifts in consumer technology are reshaping how brands connect with their customers. Further, CMOs want to know the right consumers and reach them at moments of interest. This requires powerful technology platforms that can activate insights in real-time to create emotional connections with consumers and easily adapt to meet their changing needs.