As Bob Dylan sang, the times they are a changin’. This is certainly true in the email marketing space. “The Forrester Wave™: Email Marketing Vendors, Q3 2014” report, which is an evaluation of email marketing service providers intended to gain feedback on vendors and the market, was released last week.
In this evaluation, Epsilon maintained their leadership position with the study's strongest current offerings—a combination of technology capabilities and breadth and depth of services—and continued growth.
Navigating the digital marketing landscape has never been more daunting. The social and mobile revolutions are in the rear view mirror, Big Data has enabled a world of possibilities and digital marketing teams are trying to figure out how to best organize themselves for success. You can feel the potential just waiting to be unlocked and enabled.