Charlotte Small

Are emerging social media channels right for your brand?

Author: Charlotte Small

Every day there is a new social media channel or update marketers are trying to understand and wrap their heads around. With these constant developments and changes in the digital landscape, we have to constantly ask ourselves, what’s the purpose of these channels and should our brand hop on the bandwagon of early adopters? Now that the top companies have established themselves on the main platforms, such as Facebook, Twitter and Instagram, should they grow their social footprint and test the waters of Snapchat, live streaming apps and others? Here’s a brief breakdown of these trending social platforms and if they are right for your brand.