Dan McDermott

The importance of analytics in email marketing

Author: Dan McDermott

“Email remains the most effective marketing channel for businesses to communicate with their customers in clear and direct ways,” this according to VentureBeat’s recent buyer’s guide: How to navigate the email marketing landscape.  This sentiment echoes continued findings from Epsilon’s email trends and benchmarks report.  Still, as marketers continue to benefit from email marketing, new challenges arise.

Tags: Analytics, Email Marketing, VentureBeat, Topic, Analytics Topic, Email

Driving an emotional connection with consumers through creativity

Author: Dan McDermott

Last week marked the annual Star Wars ‘holiday’. “May the fourth be with you.” In honor of the holiday, I attended the Red Sox Star Wars game night. To say I’m a huge Star Wars fan goes without saying and I attended this spring game at Fenway Park mostly to see the fans dressed up in character. I’m also a Muppets fan and a comic book fan and this is of no surprise to my colleagues. We’re constantly joking about the amount of toys that surround my desk at work. But to me these “decorations” act as inspiration and help to drive creativity in my work as a digital marketer.

Tags: Article, Creativity, Emotional Connection, Digital Marketing, Topic, US, Email, Online

EEC 2015 enchants email marketers in Miami

Author: Dan McDermott

Being a New Englander, it is hard to decide what made the 2015 Email Evolution Conference in Miami more special. Was it the entertaining and informative content program? Or was it the opportunity to escape the winter blues and spend a few days in warm weather? I’m happy to call it even, and share some of the highlights.

Tags: Article, Email Evolution Conference, Email Marketing, Digital Marketing, Topic, US, Channel, Email, Marketing