Dan McDermott

The importance of analytics in email marketing

Author: Dan McDermott

“Email remains the most effective marketing channel for businesses to communicate with their customers in clear and direct ways,” this according to VentureBeat’s recent buyer’s guide: How to navigate the email marketing landscape.  This sentiment echoes continued findings from Epsilon’s email trends and benchmarks report.  Still, as marketers continue to benefit from email marketing, new challenges arise.

Driving an emotional connection with consumers through creativity

Author: Dan McDermott

Last week marked the annual Star Wars ‘holiday’. “May the fourth be with you.” In honor of the holiday, I attended the Red Sox Star Wars game night. To say I’m a huge Star Wars fan goes without saying and I attended this spring game at Fenway Park mostly to see the fans dressed up in character. I’m also a Muppets fan and a comic book fan and this is of no surprise to my colleagues. We’re constantly joking about the amount of toys that surround my desk at work. But to me these “decorations” act as inspiration and help to drive creativity in my work as a digital marketer.