Daniel Lee

Creating deeper customer connections in 2017

Author: Daniel Lee

As 2016 comes to a close, there’s a lot of talk about digital marketing trends that surfaced this year and why marketers need to pay attention to these trends to succeed in 2017. 75% of marketers agree that their growth depends on communication with their customers and prospects as individuals according to recent research from Epsilon and Econsultancy. Yet, the same report finds that only 14% of marketers have strong capabilities in these areas. This should be a priority in 2017.