Diana Lewis

Is your loyalty program naughty or nice this holiday season?

Author: Diana Lewis

The average household is enrolled in 21.9 loyalty program memberships. During the holidays, you can expect that number to increase as consumers enroll in loyalty programs to reap the rewards of instant savings while holiday shopping.  But how active are households in each of these programs?  And, is an enticing welcome offer enough to convert these seasonal shoppers to loyal customers?