Don Graumann

The bell curve of marketing

Author: Don Graumann

Especially over the last five to ten years, most companies have tried to pursue customer centric marketing in some form.  They understand that it is no longer good enough to view their customers and prospects only by what their (economic) value is to them.

Please take it personally

Author: Don Graumann

“Don’t take it personal” is a common retort when an interpersonal interaction goes wrong (usually after having offended someone).  Or, at the very least, the communication was not interpreted as you intended.

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