Epsilon Marketing

Q1 email trends and benchmarks: Understanding cross-device behavior remains critical

Author: Epsilon Marketing

“With the continued cross-device behavior from email subscribers, more than ever marketers need to leverage data to reach consumers on their preferred device, with precise timing and a creative message that is optimized for the channel they are interacting in at the time,” shared Judy Loschen, Senior Vice President, Digital Analytics at Epsilon. “To make emails more relevant for consumers, marketers need to focus integrating mobile, social, digital media and email channels to create connected experiences that drives results.”

Tags: Article, North America email trends and benchmarks, email trends and benchmarks, Topic, US, Analytics Topic, Data, Email, Marketing

5 key insights for retailers this holiday season

Author: Epsilon Marketing

While many brands spent the beginning of the year preparing their organizations for the changing future of retail – creating operational efficiencies, and developing more personalized messaging for their target audiences – Epsilon and Conversant in conjunction with Alliance Data’s businesses have joined forces to provide retailers with rich proprietary insights, expert advice and actionable recommendations to help them get ready and informed for the holiday season ahead.

Tags: alliance data, Ebook, Epsilon Shopper's Voice, global, Holiday, Loyalty, retail, Topic, Data, Marketing, Online

The future of digital and its impact on the travel industry

Author: Epsilon Marketing

Customers now expect innovative brands to engage them on the device and medium they are using at the time. Therron Hofsetz,  Director, Enterprise Applications at Holland America Line explains how Holland America is connecting first and third-party data, predictive analytics and machine learning to enhance email, online and onboard experiences for guests.

Tags: Article, innovation, machine learning, travel, digital marketing, Topic, US, Marketing

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