This past year was marked by constant change, technological advances and innovation, leading to positive growth across the advertising and marketing industries. The following ten trends played an instrumental role in those successes in 2017 and will continue to make an impact in the New Year:
With back-to-school in the books and the holiday season upon us, now is the time to reflect on past successes and understand how your performance compares to benchmarks. Epsilon's Email Trends and Benchmarks report aggregates data every quarter from over 13 billion emails to give you trends and benchmarks so you can see where your email campaigns stand.
“With the continued cross-device behavior from email subscribers, more than ever marketers need to leverage data to reach consumers on their preferred device, with precise timing and a creative message that is optimized for the channel they are interacting in at the time,” shared Judy Loschen, Senior Vice President, Digital Analytics at Epsilon. “To make emails more relevant for consumers, marketers need to focus integrating mobile, social, digital media and email channels to create connected experiences that drives results.”