With back-to-school nearly upon us, it’s a good time to benchmark engagement and inform campaign decisions based on what’s happening across industries. Epsilon's Q1 2018 email trends and benchmarks report helps; with quarterly aggregated data from over 12 billion emails sent by Epsilon clients in North America, across multiple verticals.
Amazon’s reach is undeniable with 43% of total US online retail spend occurring on its website. With an ever-expanding market presence Amazon is affecting every business in one way or another. This leaves many retailers grappling with how to evolve appropriately to retain and gain market share in the age of Amazon.
The appeal for personalization is high among consumers: They not only want it, but expect it. In fact, 80 percent of consumers are more likely to make a purchase when brands offer personalized experiences. And marketers now have the technology to make a data-driven impact for consumers.