In this two-part series I'll address the use cases for monetizing data, how organizations should approach the challenge and realize the potential benefits.
Today, let's explore the use cases for monetizing data in the Utility space.
Cheap. Fast. Good. Pick Two. These five words are on a 1950’s era sign at my Texas barber. Every time I see the sign I chuckle. I smile partially because this sign essentially describes my barber to a T, but also because I don’t want to pick just two, I want it all. That’s the thing about consumers; consumers will choose a brand to work with based on essentially three factors: