Heather Schichtel

Turning a friend into a donor – the influential power of social media

Author: Heather Schichtel

As we continue to embrace marketing transformation this new year our digital strategy must remain front and center. It’s a complex landscape with multiple platforms and data outlets available. To be competitive and continue to increase donor bases, not-for-profit (NFP) organizations must be relevant with all content and focus on the channels of communication that are influential …. and be social.

Tags: Social Media, Nonprofit

Maintaining the true meaning of Giving Tuesday

Author: Heather Schichtel

Giving Tuesday celebrated the Tuesday after Thanksgiving, is a day for not-for-profits (NFPs) to share their story and encourage donors to give to their organization. For donors, it’s a day to give-back to a charity that has special meaning to them. The day continues to grow in success – Giving Tuesday 2017 saw more than $60.9 million go to 7,200 organizations. Additionally, online donations increased for the sixth year running to 28%. Clearly, not-for-profit organizations were pleased with the results but as the day grows in prominence, NFPs can’t lose sight of its true meaning.

Tags: Nonprofit