Israel Comar

Everything old is new again: How to reactivate your inactive consumers

Author: Israel Comar

Over the last four years, rising costs and economic uncertainty have impacted marketing budgets and strategies. Additionally, many consumers have cut back on spending. As many marketers can’t afford to invest in acquisitions at the same level as they had previously, we often recommend clients look within at their own inactive buyers.  A former customer is more likely to open and respond to an offer than a prospect who has never purchased from you before.

Tags: Acquisition, Topic, Reactivation, Article, Data