Healthcare professionals (HCPs) are a busy bunch, even more time and resource constrained than your average marketer. Being an effective marketer in today’s hectic pharma-world requires a finely balanced equation that is part data science and part art. These two pieces together must allow you to understand how to interpret and translate said data into something meaningful, through art, in a way that actually influences clinical decisions. When combined, these solutions can move a brand’s yardsticks towards that elusive TRx Touchdown . So what data and information actually matters?