Colors are symbolic and carry different meanings that connect emotionally with people around the world. Colors are an integral part of marketing creative, adding deeper meaning to your marketing communications. For email marketers, the selection of color is a key component of the creative strategy and can directly affect the response success of an email. In analyzing 4th of July holiday promotions we saw ample creative ‘play’ off of the colors of red, white and blue. In the United States, the colors have ’literal’ meanings. Within the context of the holiday, the red signifies courage, the white resembles purity and the blue stands for justice.