Jennifer Bedford

The new world of convergence: A letter to the CEO

Author: Jennifer Bedford

Not that long ago, I sat across the table from a decision-maker in marketing and a decision-maker in technology for a travel client. I knew their business challenges, and they were both trying to achieve the same thing. Each of them, however, had their own agenda and view of the world, which isn’t uncommon.

Tags: C-suite, Article, global, Loyalty, travel, CEO, Topic, travel and hospitality, Marketing

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