Jennifer Lancaster Dana

3 ways to secure the ‘second’ purchase from your customers

Author: Jennifer Lancaster Dana

Consumers shopping habits vary. Some love to shop and shop frequently while others want to shop solely online; some seek the deal, some prioritize convenience. Understanding your customers from the onset of your relationship is important to inform your communication strategy, drive that second purchase and overtime create customer loyalty to your brand. Driving that second trip is a challenge that many retailers face.