Jennifer Wiese

Q1 2015 email trends and benchmarks: Open rates remain steady as mobile usage flattens

Author: Jennifer Wiese

Marketers are constantly trying to figure out how to adjust their email programs to accommodate for new trends and engage consumers. Mobile has dominated that conversation for some time, but as mobile usage flattens the conversation is shifting to what’s next for email marketers.

Tags: Open Rates, Email Trends and Benchmarks, Topic, US, Analytics & Research, Email, Mobile

Email trends and benchmarks: Marketers need to use the tools, technology and data available to them

Author: Jennifer Wiese

It is no secret that sending personalized, relevant emails can increase subscriber engagement. Triggered emails have proven their effectiveness time and again.  According to the Q4 2014 Email Trends and Benchmarks Report, triggered emails continue to outperform with click rates 135.8% higher than business as usual (BAU) click rates.

Tags: Analytics, Email Trends, Topic, Analytics Topic, Email, Mobile