John Immesoete

Cannes: Does it matter or not?

Author: John Immesoete

The Cannes Lions International Festival of Creativity arrives on June 18. As usual, it will be a week-long affair of over 15,000 advertising executives and their clients networking, attending galas, talks, keynote speakers and screenings. Of course when one thinks of Cannes—hobnobbing on glittering beaches while sipping champagne typically comes to mind which begs the question, does Cannes still matter?

Tags: Global, Video, Cannes, Topic, The Pod Couple, Article, Creative, Marketing