John Young

6 steps to building a successful marketing analytics organization

Author: John Young

Analytics can benefit companies of all shapes and sizes. Demand for analytics is at an all-time high with results from The CMO Survey showing that organizations will increase spending on analytics an impressive 83 percent over the next three years. A number like that is easy to get behind. Creating a successful analytics organization can seem like a daunting task but rest assured it can be done. Let’s look at six steps in creating a successful analytics organization:

Tags: analytics, Article

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