Analytics can benefit companies of all shapes and sizes. Demand for analytics is at an all-time high with results from The CMO Survey showing that organizations will increase spending on analytics an impressive 83 percent over the next three years. A number like that is easy to get behind. Creating a successful analytics organization can seem like a daunting task but rest assured it can be done. Let’s look at six steps in creating a successful analytics organization:
Return on investment is a measure commonly used by marketers. But is ROI still the most comprehensive way to measure modern marketing? We believe it is not.
You can’t afford to just guess what’s working and what isn’t when it comes to obtaining a better return from your marketing efforts. For this reason, you’ve likely relied on measuring the effectiveness of your returns by way of some type of attribution.