Judy Loschen

Email trends and benchmarks: mobile impact and utilizing triggered emails

Author: Judy Loschen

Email click rates saw a modest decline year over year, likely the result of an increase in mobile device usage, this according to our Q3 2014 email trends and benchmarks. The mobile channel continues to challenge marketers. To be successful in the evolving consumer empowered landscape, marketers must be ready to adapt to change and evolve their strategies as consumer behavior changes. Still, mobile represents a great area of opportunity to engage with consumers, our report found that the increase in mobile device usage helped to increase email open rates 6.5% compared to Q3 2013.