2017 closed with headlines citing a whopping 18% growth in holiday ecommerce sales and 4.9% growth overall. Before popping the champagne and moving into your Q1 to-do list, don’t close the book on 2017 quite yet. With many retailers earning up to 40% of their annual revenue during the holiday season, it is imperative to balance sound long-term strategy with the inevitable high stakes of holiday season. How can you achieve this balance? Through continued Customer Obsession.
Columbia Records’ Art Director, Alex Steinweiss’ decision to replace standard vinyl record sleeves with cover art in 1938 transformed musical culture. Traditionally focused on auditory stimulation, graphics served as an additional source of expression. The influence of iconic album covers goes far beyond the reaction generated at first glance, providing viewers with instant recognition of the band, their music and accompanying emotions.