Kara Trivunovic

Why email is the most dependable tool for loyalty marketers

Author: Kara Trivunovic

Recognizing and honoring loyal customers doesn’t always mean you have to have a formal loyalty program. By nature, email subscribers tend to be those that are more brand loyal or brand engaged as driven by the source of subscription. Being able to bring loyalty themed elements in to your email message provides a sense of recognition of the customer and a nod to your appreciation for the relationship that exists. With the increased availability of data, at various customer touches, a brand’s ability to discern loyal behavior is more readily available and actionable than was once possible.

Tags: Article, email, Loyalty, marketing, Topic, US, Email

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