Karen Gebhart

What’s your why? Nicorette & NicoDerm CQ create emotional connections to drive brand engagement

Author: Karen Gebhart

For consumers, the New Year is often a time to reflect, restart and an opportunity to resolve to be better in the year ahead. For GlaxoSmithKine’s Nicorette and NicoDerm CQ brands, the New Year is a chance to connect with smokers who have tried to quit before and are resolving to quit smoking once more. This year, Nicorette and NicoDerm CQ will capitalize on the momentum of the “What’s Your Why” campaign, by making connections with consumers considering a quit attempt on a different level than ever before.

Tags: Social Media, Topic, US, Agency, Article, Creative, Marketing, Social