Karren Madson

How to strike the right balance between direct mail and digital

Author: Karren Madson

What do you find when you sign into personal email? Is it cluttered with ads? Is it difficult for you to decipher personal email?  You are not alone. I’m a marketer, but I’m also a consumer, and as a consumer I find myself struggling to find the time and patience to sift through the digital clutter I receive to uncover the ads that are relevant to me. In the late 90’s less expensive digital promised to assist savvy marketers to cut through that paper jam in our prospects’ mailboxes, but let’s look at where we are today. Remember the postal mailbox, now cob-webbed and empty, holding only a lone utility bill? Did we successfully leverage these innovative new channels to be more efficient marketers?