Kathryn Zajac

Back-to-school: Did your marketing programs make the grade?

Author: Kathryn Zajac

Back-to-school season is upon us. Parents are sighing with relief as the weekly routine will soon be back in full swing. And retailers are preparing to benefit from back-to-school spending as consumers check off items their back-to-school lists. The average family with children in grades K-12 plans to spend $630.36 on electronics, apparel and other school needs according to NRF’s Back-to-School Spending Survey.