Kyle Antoian

Leveraging the power of data to engage people on Facebook

Author: Kyle Antoian

It is no secret the consumption of media has changed. Consumers are now interacting with brands not only in-store and online but through a multitude of devices. The opportunity for brands to connect with consumers with relevant messages, in real-time has never been more prevalent, but brands are still challenged with effectively reaching on-the-go consumers. As marketers try to effectively reach consumers across channels where do the best opportunities lie?

Tags: analytics, audiences, Article, data, Facebook, global, social, Topic, Data, Social

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