Laura Gardiner

Using data and technology for good to save lives

Author: Laura Gardiner

In 2015, 171 child deaths in Texas were caused by child abuse.  That is 3.3 children a week. In total there were 274,448 alleged child abuse victims last year.  To put it in context, that is the Dallas Cowboys’ AT&T Stadium at full capacity, three times over, and then some. Government resources such as CPS (Child Protective Services) are overloaded and many children tragically fall through the cracks. It’s a fact that diverting funds to the areas that need it the most is imperative in fighting child abuse.

Tags: alliance data, Article, data, FIA, Texprotects, Topic, US, Analytics Topic, Data, Marketing

The 5 stages of a healthy loyalty program

Author: Laura Gardiner

With Valentine’s Day looming, I shared with a friend a tongue-in-cheek Valentine’s Day comparison of dating to loyalty program success. Without missing a beat she remarked, “Wow, are loyalty programs really that bad?” Well yes, just like in dating you have to kiss a lot of frogs to find the right connection. According to COLLOQUY, the average household has 22 loyalty memberships, but only 8 are active, which correlates slightly to our national divorce rate of 50 percent. The comparison of loyalty to the travails of dating is not a new idea to loyalty insiders. Love and loyalty are based on treatment and trust. Much the same way dating and marketing is experienced. Think of a bad relationship: they don’t listen, they are pushy, communicate badly and only talk about themselves. However, for those customers who perceive loyalty as an invasive and complicated experience if you follow some guidelines we will show you loyalty programs can be a beautiful thing…

Tags: Article, Loyalty, Valentine's Day, marketing, Topic, Marketing

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