Think about a photograph or painting you’ve seen that made you laugh out loud. Or moved you deeply. Think about looking at a fashion magazine and how you think of yourself wearing those pants to work or your next night out. Images invoke an emotional reaction in us and when they do they often stay in our minds for an extended period of time. How can you leverage this when utilizing data?
We all know that what and when to promote are major marketing considerations. But the who and how often are right up there too. Especially for those doing physical mailings, how do you know if you’re sending too many? Is it possible to over promote?
Not all donors are the same. They give at different times and for different reasons. High dollar donors might want to be messaged to differently than an event participant. What messaging will engage a new donor and how does your organization keep that individual? Understanding motivations, values and propensity to give is important in cultivating donor loyalty and developing a relationship with your constituents.