Mara Crisafulli

Emojis: 3 benefits to marketers

Author: Mara Crisafulli

 I wanted to share a smile with you in honor of world emoji day, which is actually happening Sunday, July 17. Why all the emoji hype? Emojis are emotional and they are a universal way for people around the world to communicate.  For marketers, these digital images  transcend channels and borders and  they enable you to effectively communicate globally, online and offline, in a concise and visually compelling manner.

Reflecting on back to school email marketing campaigns

Author: Mara Crisafulli

‘Tis the season to be jolly …Marketers who capitalized on the recent back to school shopping season are already singing this tune as holiday 2015 approaches. Brands that made back to school a focus of their email marketing programs were likely very pleased with the results. Noticed how I didn’t say ‘the traditional back to school retailers’ were very pleased? There’s a reason for that.