Healthcare marketers face unique challenges. As one of the leading experts in healthcare marketing – recently named the #17 Largest U.S. Healthcare Agency Network by Ad Age— we at Epsilon help confront these challenges every day. But the landscape has changed and with it, we have changed too. Earlier this month, we officially announced the launch of EpsilonHealth, which will serve as an extension of the Epsilon brand to specifically fulfill the needs of healthcare marketers.
Marketers in the healthcare space face a plethora of challenges as they strive to meet the needs of today’s always-on and always connected consumers. To stand out above the noise, pharma brands and marketers need to place the customer at the center of all of their activities, using deep insight to deliver more relevant, personalized engagement. I realize this is more easily said than done. But by leveraging both qualitative research and data analysis techniques, a more contemporary view of who your customers are will allow for a more meaningful engagement with them. So, where should we begin? This is a topic I recently covered at the PharmaForce 2014 in Baltimore. Below are some key takeaways from my presentation.