We’ve been hearing a lot of chatter in the marketplace about how loyalty programs have shifted from transactional to relational. Marketers are advancing their loyalty programs and have embraced experiential reward fulfillment. Companies are now identifying what’s intrinsically driving consumers to their brand and are engaging in unwritten loyalty rewards to enhance members’ experience.
New seasons often inspire change. It’s a fresh start—time to begin something new. For loyalty marketers, it’s a great time to review your program and see if there’s any work that needs to take place. Consider these 5 tips for ‘spring cleaning’ your loyalty program: