Mary Ann Charlton

The power of "unwritten" loyalty rewards

Author: Mary Ann Charlton

We’ve been hearing a lot of chatter in the marketplace about how loyalty programs have shifted from transactional to relational. Marketers are advancing their loyalty programs and have embraced experiential reward fulfillment. Companies are now identifying what’s intrinsically driving consumers to their brand and are engaging in unwritten loyalty rewards to enhance members’ experience.

Tags: emotional connection, Loyalty

Page