At the recent CRMC conference for retailers, I led a panel discussing why customer experience is the new driver for loyalty. Whether a consumer is making a purchase online or in-store, they expect an experience that’s personalized, convenient and meets their needs. And consistency across channels is key.
Here in Colorado the ski season is winding down and Spring has sprung! Transformation is occurring as the flowers bloom, trees bud and the grass turns green. The Epsilon data team recently met with clients in our annual Client Advisory Forum and the conversations provided insightful tips to inspire data-driven marketing transformation. Consider these client-driven tips to kick off your Spring: