For many consumers – younger consumers in particular – text messaging has become a preferred way to not only communicate with one another but also to hear from brands they love. This is reflected in the well-published fact that 90% of SMS messages are read within 3 minutes. Interestingly, despite nearly universal adoption, the SMS communication standard hasn’t changed much since the first text message was sent on December 3, 1992, over 26 years ago.
The table is set. You have your turkey in the oven. Your family is on their way. But you forgot all about the sides! You place so much focus on the largest aspects of your holiday feast but a true Thanksgiving meal isn’t complete without a few sides.