Nagwa Pfingston

5 elements of successful customer engagement

Author: Nagwa Pfingston

As marketers our efforts are centered on engaging consumers to drive revenue. In today’s digital environment, we know consumers’ preferences have shifted from receiving coupons or earning rewards to expecting personalized experiences. Why? Because consumers can now connect with brands in the moment when it’s relative to their needs.

Tags: analytics, Article, data, retail, Topic, US, Analytics Topic, Data