Rich Pawlowski

The power of a B2B customer retention strategy

Author: Rich Pawlowski

Make new friends but keep the old.” In today’s business-to-business marketing landscape, one’s first reaction to increasing the bottom line is to “make new friends” or acquire new customers. But, it’s been widely discussed that acquiring a new customer costs more than retaining existing ones. With that in mind, how can you ensure that you “keep the old,” and give reactivating and retaining existing customers as much of your focus?