Richard McDonald

Resolve to giving digital-centric agencies a chance in 2017

Author: Richard McDonald

To say it has been an eventful year would be an understatement. Now at the helm of Epsilon’s agency business, I am at the center of the hyperbole that is the ad industry’s so-called “identity crisis.”  Sure the fight for consumer’s attention has intensified, resulting in noticeable shifts like Dentsu’s acquisition of Merkle. And yes, it has resulted in headlines like “Epsilon Wins Del Monte, May Be Coming for Your Clients.” But what is really at the center of these changes and dramatic headlines?

Tags: agency, Article, creative, digital, Topic, US, Marketing

Page