Stacie Tureson

How to leverage a data-driven approach to contact strategy

Author: Stacie Tureson

Reaching consumers with personalized messages and campaigns that help them make purchases is a goal all marketers strive for. In today’s digital environment where consumers are inundated with more than 5,000 brand exposures per day, marketers risk over connecting with consumers. In this environment, it is important to take a step back and evaluate response data to ensure that you are making the right connections with consumers, with the right vehicle, when they are ready to be communicated to and  in the moments that matter.