The Internet of Things (IoT) has shifted from a trend to something all marketers need to consider.
Fraud is increasingly becoming top of mind for loyalty marketers as 72% of loyalty programs have experienced fraud-related issues. For example, online criminals are aware that rewards and miles are worth over $48 billion in the United States and as such rewards are now a target of theft via online hacking. In fact, on average, these criminals perform this fraudulent type of activity for an average of 5 years before getting caught. As more efforts are focused on helping to protect members’ valuable rewards, it’s important all members of your organization are aligned when implementing a fraud solution. Consider these five tactics to help prevent loyalty fraud:
Epsilon is proud to be named a Leader in customer loyalty in the report: “The Forrester WaveTM: Customer Loyalty Solutions, Q3 2017,” as we continue to evolve our loyalty offering to help brands support a holistic customer experience.