I recently had the opportunity to speak at the Modern Marketing Summit Upfront @ Internet Week to discuss the transformation of storytelling. With digital content being consumed in greater amounts and in more varying forms, brands have a greater opportunity to tell their story in intriguing and creative ways. But it also means the definition of storytelling is changing and more is required from brands and their partners to deliver a good story.
Last week I had the opportunity to attend CES 2016 where I toured the show floor to get an understanding of the latest innovations in virtual reality, mixed reality, 3D-everything, artificial intelligence, the robotic smart home and more. But for digital marketers what do the latest trends and innovations at CES really mean for your business?