“Every journey of reinvention is an opportunity to expand beyond ourselves.” Marketers are descending on Salt Lake City for the annual Adobe Summit to explore the reinvention of marketing as brands move beyond marketing to deliver powerful brand experiences to consumers. The journey will kick off on Tuesday with Adobe CEO Shantanu Narayen’s keynote address. The theme of this year’s conference—reinvention—reminds us of our own journey of reinvention that we’ve been on since Adobe Summit 2014.
Just last year we announced our partnership with Adobe to deliver the next-generation loyalty platform, leveraging the power of Adobe Marketing Cloud with Epsilon’s Agility Loyalty platform. Andy Frawley shared his thoughts on the role technology plays in loyalty marketing and how our partnership with Adobe benefits customers.
CMOs are facing a remarkable rise in complexity, with a need to execute customer-centric marketing strategies across multiple channels with real-time technologies. That’s why in the fall of 2014 our reinvention hit a milestone when we announced a major rebranding—unifying all of our assets behind a clear, revitalized brand offering marketers the deepest and richest end-to-end solution set in the market to help manage the complexities of data, technology, strategy and creative.
At this year’s Summit, we look forwarding to helping propel the conversation around customer experiences forward. Chris Harrison Managing Director, Platform Delivery will share how a customer infrastructure, powered by Adobe Marketing Cloud, allows marketers to access analyze and update customer information to deliver a holistic experience.
Join Chris on Tuesday, March 10 from 4:00 PM–5:00 PM as he presents “Using data to tie the knot: Marrying your customers and your brand.”
Then, on Wednesday, March 11 from 3:30 PM-4:30 PM, join BP, Adobe and Epsilon to hear a use case from BP, “Closing the data loop and driving customer loyalty at BP.” Here, BP will share how they transitioned from broad marketing tactics to more targeted messaging using engagement strategies developed to address customer loyalty leveraging Epsilon and Adobe Campaign.
Additionally, attendees will learn from top thinkers and leaders in digital such as Michael Keaton, Lauren Bush Lauren, Michael Lewis and Nate Silver on how to push the boundaries of digital marketing and advertising to make businesses more successful.
Epsilon is excited to be a platinum sponsor and participant in Adobe’s Partner’s Insider Program at this year’s event. Follow Epsilon on Twitter @EpsilonMktg and check back on A Brand New View for the latest updates from the Summit. Attending the Summit in Sat Lake City? Stop by booth 514 and say hi to the team.