With 2015 coming to a close we want to thank our readers for the time, attention and the comments you’ve shared this year. We hope to spur more insightful industry conversations in the year ahead. As we reflect on the year and look ahead to 2016, let's revisit the top three blog posts, according to views, in 2015.

Email trends and benchmarks: mobile impact and utilizing triggered emails

According to our Q3 2014 email trends and benchmarks, email click rates saw a modest decline year over year, likely the result of an increase in mobile device usage.The mobile channel continues to challenge marketers. To be successful in the evolving consumer empowered landscape, marketers must be ready to adapt to change and evolve their strategies as consumer behavior changes...

Don Draper, 88, maverick ad man, is dead

Don Draper, an advertising copywriter and creative director whose ideas and campaigns were some of the most thought-provoking and talked about of the decades between the sixties and nineties, died Tuesday at his son’s home in Hudson, New York. He was 88...

Enhancing the customer experience leveraging the email channel

As marketers, we strive to continuously provide a positive experience for our customers.  Email is a channel, in which every company is engaged in today. But email offers so much more – it creates an experience for consumers and it provides marketers with an opportunity to have a conversation with their customers….

What was your biggest learning in 2015? Leave your thoughts in the comments.

Wishing all of our readers a Happy New Year!

Topics: 2016, Article, Content type, email, Mad Men, 2015, marketing, Topic, Marketing

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