We recently released our Q1 2013 Email Trends and Benchmarks report, which takes a look at how the average company in each industry category performed in Q1. The infograph below provides a snapshot of the findings, offering a quick pulse check of email performance.
Our report found that email continues to thrive as a viable marketing channel with the unique ability to foster seamless customer experiences. Email can connect various customer touch points and devices while driving customer acquisitions, conversions and engagement.
Mobile optimization will continue to be a key factor impacting email marketing performance metrics. It’s important for marketers to understand how consumers interact differently with email depending on the device of open. Understanding how consumers interact with email on various devices will help brands take advantage of the many benefits mobile generates in meeting their customers’ needs.