A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Make your loyalty program everyday exceptional

Author: Jennifer Browers

As consumers, we’ve come to expect receiving offers, discounts and promotions from the loyalty programs and brands we follow for pretty much every holiday. We also expect a discount or offer in celebration of our birthday. And, even another offer right after we’ve made a large purchase, to try and get us to shop again. There’s usually no lack of offers or promotions when it comes to loyalty programs. While some of these loyalty engagement tactics do work, they’re also expected and anticipated. They also don’t necessarily make customers feel valued, appreciated, respected or grateful- which are four of the six positive emotions that drive loyalty, according to Forrester Research.

Tags: Customer Loyalty, Loyalty Strategy

How consumers manage their health and what it means for marketers

Author: Courtney Steeves

The doctor-patient relationship is evolving. A century ago, doctors made regular house calls and patients relied entirely on doctors’ expertise for diagnosis and treatment. In today’s connected world, with unfettered access to information and increased individual autonomy, consumers are actively involved in their treatment plans. They research online, make suggestions about medications to their healthcare providers and expect to be an informed partner throughout the decision-making process.

Tags: Healthcare, Data

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