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Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Email trends and benchmarks show strong email engagement for retailers in pivotal Q4 2017

Author: Epsilon Marketing

As retailers start preparing for 2018's holiday season, it’s always a good idea to inform campaign decisions based on what’s happening in the rest of the industry. Epsilon's Q4 2017 email trends and benchmarks report helps; with quarterly aggregated data from over 20 billion emails sent by Epsilon clients in North America, across multiple verticals. 

Tags: email trends and benchmarks, Email

Spring into improved data-driven marketing programs

Author: Mary Staples

Here in Colorado the ski season is winding down and Spring has sprung! Transformation is occurring as the flowers bloom, trees bud and the grass turns green. The Epsilon data team recently met with clients in our annual Client Advisory Forum and the conversations provided insightful tips to inspire data-driven marketing transformation. Consider these client-driven tips to kick off your Spring:

Tags: Data