A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

5 tips to increase customer engagement

Author: Amy Hunt

Your customers now have even more choices when it comes to dining. With the restaurant industry totaling a net worth of $198.9 billion, not to mention the access to more food options through new restaurant delivery options and easier access to groceries and home food service subscriptions, it’s more important than ever to connect with your guests in the moments that matter.

Tags: customer engagement, quick service restaurant, restaurant

Why 2018 is the year to adopt new mobile messaging capabilities

Author: Matthew Lindenberg

For many consumers – younger consumers in particular – text messaging has become a preferred way to not only communicate with one another but also to hear from brands they love. This is reflected in the well-published fact that 90% of SMS messages are read within 3 minutes. Interestingly, despite nearly universal adoption, the SMS communication standard hasn’t changed much since the first text message was sent on December 3, 1992, over 26 years ago.


Reimagine email: Create an innovative environment to test campaigns

Author: Amy Pepler

We are living in an era of disruption and innovation. Though these phrases sound abstract, organizations need to make solid plans for innovation and construct an environment where creative ideas can thrive. This is especially important when trying to inspire teams to innovate around tried and true marketing channels like email. How can email marketers cultivate an environment that fosters more imaginative testing? Consider these tips:

Tags: innovation, Email