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Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

How data makes the customer connection ‘one mile’ at a time

Author: Maureen Moran

Digital transformation in the automobile industry has resulted in several innovations that are fueled by data insights. The Internet of Things and connected cars have driven capabilities such as remote car starts, guidance capability with voice assistant such as Google or Siri, geo-fencing and more. It’s predicted that by 2020, 98% of vehicles on the road will have connected car technologies within them. For example, several automobile manufacturers are leveraging connected vehicle technology to help track the ‘health condition’ of a car. When the vehicle is started, data is collected and transferred and then provides status updates on things like; brakes, oil life, tire pressure and more. That information triggers a status update communication that is sent to the vehicle owner along with a personalized service reminder. Because of the connected car data, automobile manufacturers can deliver personalized service notifications based on the true health needs of the vehicle.

Tags: Data, Automotive

Achieving your goals and beyond this holiday season

Author: Tamara Oliverio

‘Tis the season to be jolly’ for marketers. I recently had the opportunity to discuss 2018's Holiday Retail Outlook with my colleagues from Alliance Data, Alliance Data's card services business, Conversant and LoyaltyOne. We all agreed, as retailers are planning for the hustle and bustle of the upcoming holiday season, the future looks merry and bright.  The National Retail Federation forecasts that retail sales will increase between 3.8 percent and 4.4 percent in 2018 and, it’s predicted that 40 percent of annual sales targets will come from holiday sales. So how can you ensure you meet your sales targets and beyond? Consider these tips:

Tags: Retail

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