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Powering lifetime connections Stage II: Creating a plan for ongoing dialogue

Author: Tad Fordyce

In my recent article, I introduced the concept of powering lifetime connections and shared the first of three stages – getting to know the customer. Here, I’ll discuss the second stage: creating a plan for ongoing dialogue. Marketers are often laser-focused on acquiring and onboarding new customers. While intentions are to communicate to them on a regular cadence throughout the customer lifecycle, oftentimes, marketers don’t establish a plan or follow-through on the plan that was created.

Tags: Loyalty

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