Summer is winding down and the holiday season is approaching quickly. Why not take some time now to evaluate your email performance? Epsilon's Q2 2018 email trends and benchmarks report is here to help with quarterly aggregated data from over 17 billion emails sent by Epsilon clients in North America, across multiple verticals.
Email is an ever-evolving channel. As technology keeps advancing, new email innovations continually emerge. However, many marketers are leery about including them in their programs because they don’t understand how these innovations work.
As consumers, we’ve come to expect receiving offers, discounts and promotions from the loyalty programs and brands we follow for pretty much every holiday. We also expect a discount or offer in celebration of our birthday. And, even another offer right after we’ve made a large purchase, to try and get us to shop again. There’s usually no lack of offers or promotions when it comes to loyalty programs. While some of these loyalty engagement tactics do work, they’re also expected and anticipated. They also don’t necessarily make customers feel valued, appreciated, respected or grateful- which are four of the six positive emotions that drive loyalty, according to Forrester Research.