As loyalty programs are becoming more complex within the restaurant industry, it’s important to take time to review your program to ensure it continues to meet the wants and needs of your diners. Schedule time to evaluate your program and test. Ask yourself:
In my recent article, I introduced the concept of powering lifetime connections and shared the first of three stages – getting to know the customer. Here, I’ll discuss the second stage: creating a plan for ongoing dialogue. Marketers are often laser-focused on acquiring and onboarding new customers. While intentions are to communicate to them on a regular cadence throughout the customer lifecycle, oftentimes, marketers don’t establish a plan or follow-through on the plan that was created.