In February 2014, Email Institute took a break from our usual preoccupation with digital messaging to track and report back on marketing campaigns across all channels that were inspired by the events in Sochi, Russia.
Our Winter Games 2014 Lookbook highlights the best campaigns of the Winter Games, and reveals why our judges thought these brands' tactics placed them on the podium. You'll learn how:
- A top brand celebrated both the athletes and their target audience at the same time
- A beer commercial that never aired during The Olympics made twin sisters famous
- How marketers used controversy to connect with their customers