Retailers understand that it costs more to acquire new customers than it does to keep their existing ones happy. That’s why building loyalty is the top priority for brands today.

Much like in your personal life, it takes more than a handful of interactions to build strong relationships. It requires lots of information, a little patience, and just the right touch to generate a holistic, 360-degree view of your best customers and their buy-in for you to communicate with them in a meaningful way. When you understand customers well enough to speak to them in a way they relate to, a loyal relationship can blossom.

Much like in your personal life, it takes more than a handful of interactions to build strong relationships. It requires lots of information, a little patience, and just the right touch to generate a holistic, 360-degree view of your best customers and their buy-in for you to communicate with them in a meaningful way. When you understand customers well enough to speak to them in a way they relate to, a loyal relationship can blossom.

Topics: Article, data, global, Loyalty, Topic, Paper, Marketing

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